Alchemiya

Alchemiya

From the Ottoman Empire to Mipsterz in Brooklyn, Persian carpets to the Paris Mosque, Hijazi script to Hijabi bloggers, a video library that celebrates the culture and heritage of the Muslim world.
Borne out of the over-presence of negative ‘tropes’ about Islam and Muslims, Alchemiya has established itself as the ‘home’ of feel-good entertainment for anyone who wants to see beyond the stereotypes.

We love the creativity and expression of culture produced by the Muslim world. Some of the most beautiful art, buildings, poetry, food, ideas in existence are the work of Muslim artists and thinkers. We present these stories and ideas as a source of inspiration to everyone through well produced movies, documentaries and television programmes.